How can your salon win over clients? 10/28/15


The work of a hair stylist is not reduced to just cutting hair. On the contrary, any salon relies on clients in order to stay in business. However, finding new customers and maintaining regular clients is rather a challenge. The secret to business success is to market yourself properly and keep customers happy. All of this is possible with a little effort and salon scheduling software. If you consider the following pieces of advice, then your appointments will be fully booked for the rest of the year.

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Look the part and act professionally

As a stylist you are selling beautiful hair and the best way to do this is to use yourself as a market tool. After all, no one will trust you with their hair if you do not care about your own look. Taking into consideration that hair is part of the overall aesthetic you should complement the look with appropriate clothes and make sure clients will notice them. Another thing to consider are your manners. You should always act professionally and never show up late for an appointment. Clients want to know they can depend on you, especially if they have busy schedules.

Know your customers

It is not enough to know what is in and what is out in terms of coiffures. As a stylist, you have to tend to the needs and preferences of the customer. More precisely, you should be able to remember his preferences, formulas and other interests. However, this is easier said than done. When dealing with so many people on a daily basis it is difficult to remember what each person wants unless they are regular clients. Fortunately, there is a solution to this problem. At present, there is a special software called MyCuts that let your remember everything that is to know about a particular client. Not only will the client be satisfied, but he will also refer you to a friend.

Scheduling

In order to cater to the needs of the customer, you have to maintain a consistent schedule. In other words, you have to be able to keep track of client’ appointments. Thanks to salon scheduling software, making or cancelling appointments is done with the touch of a button. If you want to manage that busy book, then you need an app to help you. With the app, you will always be reminded which appointment comes next and the details will help you prepare for the following tasks. As an added bonus, you can send clients reminders and thus make sure they will not miss their appointments.

The importance of rebooking

You should not miss the opportunity of rebooking walk-in-clients. The truth is that many of them come to your salon after receiving a good recommendation from a friend and you should do whatever it takes to determine the client to come back. The staff needs to be trained on how to deal with the clients, meaning that they have to encourage them to come for another appointment. One way to do this is to tell them about the importance of regular cutting and coloring. When they succeed, they can schedule the appointment with the app and wait for the next visit.