How online Linux guides became a profitable business 07/17/14


Most people who have a computer use either Mac or Windows as operating systems and Linux is often preferred by developers, who install it for its open-source capabilities, desktop applications and multi-tasking environment. Although this operating system can be downloaded for free, it has triggered the development of adjacent businesses that provide either paid software for Linux or step-by-step tutorials for beginners or advanced guides for developers. For example, many Linux enthusiasts started tech blogs that tackled topics such as commands in Linux and soon discovered that their articles were of interest for developers or just Linux users who wanted to learn more about their operating system. The growing interest in Linux guides clearly shows that a product that is distributed for free or almost for free can be very profitable if there are enough creative professionals behind it.

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When blogging first emerged as a hobby, it wasn’t associated in any way with success or profitability, because most bloggers wrote about their personal experiences and thoughts. However, as time passed, blogging also revealed many monetization opportunities. In the IT field, this means that even the youngest tech wiz can establish an online guide, write about tech-related topics such as commands in Linux and have a change at earning money from this activity. Of course, gaining online fame takes some time and the first months will not be the most profitable and some niches are more sought after than others. So, what makes Linux, a free and less common operating system potentially profitable? First of all, computer users will always need guides and tutorials and it is common knowledge that official providers often fail to deliver in-depth, easy to understand guidelines with their products. The confused customer who has just downloaded a piece of software and then gazes in confusion at the interface without making any sense out of the helping guide is often the target audience for specialized IT guides. Many people prefer online tutorials to official guides because they are written in a clearer style and because they go deeper than the basic OS functions.

Secondly, with Windows and Mac being chosen by the vast majority of computer users, there is less competition for Linux blogs, which means that there are higher success chances for Linux bloggers. Thirdly, Linux guides can be profitable because they are often addressed to developers who use its features to develop software or apps. This means that, unlike casual Windows and Mac users, who are usually just looking for simple commands, Linux users may look for highly advanced guides and tutorials. And, while the average Windows and Mac user might not be willing to pay for a piece of information, professional developers do consider the idea of paying for quality informative content. Of course, there are many variables involved in the business and the simple existence of a dedicated Linux guide does not guarantee success or profitability. However, this is an excellent idea for someone who uses Linux every day and has useful tips or cheats to share with other users of this operating system.