How to start a sports shop 06/16/15


Sports shops are probably the most rewarding and successful start-ups especially for sports enthusiasts. It is true that setting up this type of business will require a large investment in the beginning, but you can cut down these expenses by opening an online store in the beginning. With the advent of the e-commerce, there are great chances of an online shop to bring more revenue than a traditional store. However, before you start selling cheap basketball jerseys online, you will need to do your research. Instead of selling all kinds of products from the beginning, check out what your competitors are selling, seek an unexplored niche and focus on it. You can easily differentiate your store from your local competition by specializing in selling NBA equipment and apparel for instance. This way, you will have a chance to attract a specific target market. Make sure that NBA products are popular among people in your area as well.

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Have a business plan ready

The first step when starting a business is always writing a business plan. No matter the nature of your business and its size, a plan is essential, so even if you are opening an online sports shop, you should dedicate all the time, effort and money you can for this purpose. A business plan also involves researching local competitors. After learning things such as the target clientele and the specialization of all sports shops that could become your competition, you should come up with a business plan that will set you apart from them. You can focus on selling equipment and apparel for a specific sport or you can even set up a shop for a specific competition. Contrary to expectations, limiting yourself to selling one type of products will no limit your chances of success. For example, NBA shops are successful not only in America where the competition is held, but also in Europe. Nevertheless, you do not have to be a fan to purchase cheap basketball jerseys for casual wear.

Get the paperwork done

After deciding what type of sports shop you wish to open and writing the business plan, you should take care of the paperwork. You will need to apply for a business license and insurance and wait for approval before proceeding to the next step. There are numerous forms and applications to fill, not to mention rides to the city hall to make until you will finally get the seal of approval. If you plan to open a normal store, you will also need to choose a location and do the paperwork again.

Purchase the merchandise

Selling sports equipment and apparel at affordable prices to attract customers is not possible if you cannot find a cheap wholesale supplier. It is important to research the market carefully to ensure that you buy your merchandise at the lowest price possible. If you buy cheap, you can sell cheap and this is exactly what you need as a new business in town: better prices than the competition.