How to WOW your customers 06/29/18


If you want to impress your customers, then you can say them “thanks” for choosing you, but as you already know words do not mean much in nowadays society, especially when we are talking about the relationship between customer and provider. If you want to retain your customers and earn new ones, then you should look for ways to show them that you are grateful that they have chosen you and not one of your competitors. But you should make sure that you do it in a way they will never forget, because they always receive brochures and cards from companies that want to show them their gratitude. You should ask your marketing department to identify your loyal customers, and you should plan a campaign to show them that you are grateful that they have chosen to remain your clients. Here are some ideas that will help you get that WOW effect when people will receive them.

Offer them a free product or service

The majority of companies offer their clients discounts when they want to say to them “thanks”, but if you want to do something different, then you should offer them something free. Instead of offering discounted services to 50 people, you should offer free ones to 25. This strategy is appealing to people, because they consider themselves winners if they receive something free, and they will definitely talk about this opportunity to everyone.

Offer them personalised gifts

If you want to show your clients that you pay attention to their interests and needs, then you should listen to them and personalise the gifts you offer. Because we are speaking of showing gratitude to the most loyal customers, it means that you will probably offer somewhere around 30 gifts. So make sure to research these people and see what they like, and who they are before packing them the gifts. This will help you stand out on the market, and you will have no rival when someone will compare you to your competitors. Personalised corporate gifts appeal to clients, so this can be a good idea, even for a company with a low budget.

Start a loyalty club

You may have seen that big brands have loyalty programs for their clients, you should follow their example, because this is one of the best strategies to grow the number of clients. Loyalty clubs and programs are not expensive to start, so you should check the regulations from other companies and set up your own. Once they will be part of the club, you will have access to their preferences and information about them, and you will know how to update your products in order to meet their needs.

Send your clients treats

This is the type of reward the majority of clients do not expect to receive. So if you want to impress them, you should choose the most loyal customers and send them gifts for special occasions. For example you can establish a program according to which you send gifts to loyal clients for their birthday, or during holidays. People simply appreciate unexpected gifts.